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Saturday, July 23, 2011

Peep Allure?


Unaltered Peep.
Something has to be said about the sensation of the Peep.  Est. 1953.
Marshmallows molded into the shape of a much beloved, familiar barnyard pet of the baby chick, Peeps have become a phenomenon spotted in yellow, purple, pink, and other unnatural colors.

At the end of the day, similar to movies or novels, the original remains the most popular.  A yellow, easily malleable, comfortingly squishable blob, brings back all those warm-hearted feelings, a promise that things are going to be okay.

That got me wondering.  What is it, besides its obvious five-year-old appeal, makes the Peep so adorable, such a staple in grocery store aisles that seemingly holds its value and popularity? 

Through deductive reasoning, perhaps the Peep-like shape and color, vague and summery and artificially happy, appeals to the human mind.  Comfort in not knowing what exactly we are ingesting, the ability to set your mind free and to enjoy purely taste and texture in a snack can provide liberation and lightheartedness. 

 [chinese egg custard bun. at your local dimsum venue]
 Floral garnishes prove quaint, endearing, and economic.
[wild rocket. singapore]
 Soft, fluffy two-bite egg whites stuffed with red bean and banana; the best marriage protein, fruit and fiber has ever seen.
[peking garden. pacific place. hong kong]
 Apple dough fritter in hardened glazed sugar prepared tableside.  Surprisingly delicate and can turn any candy-hater around.
[peking garden. hong kong]


Maybe it's not rocket science; maybe we all just love a yellow ball.

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